CNH Industrial
Our World Animation

The brief:

CNH Industrial commissioned us to produce a creative idea using animation that would showcase all of their global brands and also include the variety of products that the brands produce.

Our challenge:

The animation would need to be played to a global audience in multiple languages. Also all content they would provide would be supplied as stills and in a variety of formats. Some products only had one image so we were restricted to a certain shape or size. Choice of content was very limited and we would have to fit our animation around the content rather than the content fitting our animation.

Our solution:

Using animated graphics and text we were able to tell a story in multiple languages while still making the whole project cost effective.

Having in-house animation capabilities allowed us to spend more time fine tuning and making the limited content fit into our animation landscape.

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