Jaguar Land Rover
Ice Driving Experiences

The brief:

INP Media were commissioned to produce two films for Jaguar and Land Rover to promote their Ice Driving Experiences in Sweden. The films needed to capture the pure thrill and excitement of Ice Driving whilst emphasising the magic, fun and sheer joy that an experience like that could offer.

Our challenge:

This was a very complex shoot, with a number of difficult challenges. The location was in Arjeplog in the far north of Swedish Lapland, shooting on a frozen lake.  We had to cast local actors and then shoot both films over three days with a large crew of over 25. An unforgiving climate with temperatures dropping to -20 degrees, brought its own problems with transporting crew and actors to the wilderness, keeping everybody warm and fed and making sure equipment worked in such extreme conditions.

Our solution:

Having an experienced production team, used to working on large shoots globally we were able to prepare for most eventualities. Whether this was bringing in local speaking guides, flying crew in and actors in from various countries, arranging lunch on a frozen lake or trying to find accommodation for the whole crew in the middle of nowhere.

On location our crew, having experience in shooting in extreme conditions, were well prepared for the environment with specialist protection for themselves as well as the kit including our drone. The final results were some epic films that really captured the magic of the ice driving experience.

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