McLaren
Driving Experiences

The brief:

INP Media were commissioned to produce a number of films for Mclaren to promote their global driving experiences. The films needed to highlight the unique experience that Mclaren offers – a premium driving experience with the best driving coaches, in a variety of epic performance cars on the best known circuits around the world.

Our challenge:

There were a number of challenges throughout these shoots. Capturing content when a live event is running means fitting into other peoples schedules, whether this be guests, race track officials or driving coaches. Shooting cars in between sessions is also a challenge as tyres, fuel and engine checks need to be made and filming doesn’t take priority. On top of this race tracks are potentially dangerous places so Health and Safety is paramount when filming.

Our solution:

Having a number of years experience shooting at race tracks INP Media’s crews are knowledgeable about the do’s and dont’s. This makes our crews efficient and fluid when time is of the essence. Using multiple cameras with a clear idea of what makes a great shot, again allows INP Media to be creative and get the best out of the time available. INP Media prides itself on using crews that are personable, can multitask and work well under pressure allowing us to get the best from every shoot.

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