Skoda
Extreme School Run

The brief:

Skoda wanted to produce a film and photography to create PR around their new Kodiaq model. To advertise the 4×4 capabilities and family friendly elements of the car Skoda required a short film about a family with the toughest school run.

Our challenge:

Because the school run had to be extreme it meant the locations for filming would be difficult. Eventually it was decided to film up a mountain in a remote part of Wales for 2 days.

We also needed to film with a real family not actors and make them feel relaxed enough to bring their story to life in an interesting and engaging way.

Our solution:

Having experience of filming in adverse conditions and locations we were able to prepare fully for the challenges. Using drone shots when locations were inaccessible and waterproof housings for cameras to shoot in poor weather and rivers we were able to capture the very best content.

Using an experienced and approachable director we were able to keep the whole family relaxed throughout the process while getting the very best from them.

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