smart
IKEA Timelapse

The brief:

smart wanted to create a film and photography to advertise the new smart forfour and to highlight how it’s big on the inside though small on the outside.

Our challenge:

Smart wanted to fit a whole IKEA flat pack room into the car, showing the capacity of the interior space but also show all the furniture once it was made up. The biggest  issue was working out the perfect fit.

Our solution:

Through trial and error we packed the car multiple times numbering each box and item to figure out the best configuration. Eventually we worked out the perfect fit. Using timelapse technology we were able to show in an engaging and fun way how you really could fit a whole room of furniture into a smart car and how much furniture that actually looked like when put together.

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