Vitality
T20 Cricket Bullet Time

The brief:

Vitality wanted an innovative and creative way to celebrate and publicise their sponsorship of the England Men and Women’s cricket teams for the upcoming T20 tournaments.  The content needed to work at the tournament itself as well as on social channels.

Our challenge:

To showcase 11 players abilities in an innovative, dynamic and engaging way while only having a few hours in a London hotel to capture all the content required.

Our solution:

After discussing a number of creative ideas with the client, we decided to push the boundaries and create a time slice photography edit in 180 degrees. Using over 58 cameras we set up a special photographic rig and created a studio within the hotel conference room. With a huge amount of editing and motion tracking we created a  truly engaging piece of content that was successful on all channels.

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