CNH Industrial
Never Sleeps Animation

The brief:

CNH Industrial required a 360 VR animated film that could highlight their global presence and showcase how their key brands and products are used around the world every hour of every day.

Our challenge:

The 360 animation needed to work for a global audience and provide a large amount of information about the brands global reach in a short film while keeping the subject engaging. We had a limited amount of assets so had to make each image work no matter the size, shape or quality. The 360 film had to work as an interactive stand alone film on screens at an event, on the corporate website, on mobile devices via app download and with the latest Samsung VR headsets. The apps had to also be both Android and IOS compatible.

Our solution:

By researching global time zones and the brands products we were able to produce factoids that kept the viewer engaged while still providing pertinent information that the client wanted to focus on. By using animated text and graphics we were able to produce the video in over 10 languages allowing a truly global delivery.

Using our in-house animators, app developers and VR technicians we were able to create multiple formats for the 360 film, allowing it to be used on multiple sites and applications. Including VR headsets and stand alone gesture controlled screens.

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