Mercedes-Benz
Festival of Speed

The brief:

Mercedes-Benz at the Goodwood Festival of Speed

Each year at the Goodwood Festival of Speed, Mercedes-Benz showcase their full range of road cars and F1 cars on their stand and driving the famous hill climb. For the last 7 years Mercedes-Benz has asked INP Media to create highlight edits for each day of the weekend.

Our challenge:

Creating an edit at the end of each day is a huge challenge. With a large range of cars, interviews and activities happening every day, the sheer volume of content for the editors to get through is huge. With the massive crowds, it’s also a major challenge for the crews to capture all the key moments.

As the Goodwood Festival of Speed covers such a large area physically, relaying footage from camera crews to the editors on time is also a logistical problem.

Our solution:

Preparation is key and this includes knowing exactly what is required each day. Timetables and schedules are prepared before the event for all our crews and editors. From the times the cars leave the paddock to when Lewis Hamilton is going to give us the interview, our team are prepped and ready for action.

Our crews and camera kit are designed for purpose. With dedicated on board camera specialists, camera crews with producers for interviews, drone pilots or runners for hard drives the team are on hand to cover off all eventualities and make sure each day runs smoothly.

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