Mercedes-Benz Vans
Conference Opener

The brief:

Mercedes-Vans needed an opening video for their annual dealership conference. The video needed to encapsulate their strapline of “Born to Run” and feature all their product range while showing off how their vans were used everyday in the UK

Our challenge:

The biggest challenge was to create a concept that could show the whole Mercedes-Benz vans range and show in an engaging way how those vans are used day to day across the country.

Our solution:

Our creatives came up with the idea of showing 24 hours in the life of Mercedes-Benz vans. As the vans are used for so many different tasks by so many different companies and tradesmen, we were able to showcase the breadth and depth of the range while also showing the unique and interesting contribution that the vans make to the UK every day.

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