Mercedes-Benz World
360° Driving Experiences

The brief:

Mercedes-Benz World wanted to create a 360° VR experience to immerse people into what one of their track driving experiences would feel like.

Our challenge:

By manufacturing our own camera clamp we were able to create a very stable camera platform for the exterior 360° rig. We also use bespoke stitching masks for all of our 360° work as an off the shelf algorithm can only do so much. This allowed us to get the best possible results from a demanding environment.

Using our in-house app developers and VR technicians we were able to create multiple formats for the 360° film, allowing it to be used on multiple sites and applications. Including VR headsets and stand alone gesture controlled screens.

Our solution:

By manufacturing our own camera clamp we were able to create a very stable camera platform for the exterior 360 rig. We also use bespoke stitching masks for all of our 360° work as an off the shelf algorithm can only do so much. This allowed us to get the best possible results from a demanding environment.

Using our in-house app developers and VR technicians we were able to create multiple formats for the 360° film, allowing it to be used on multiple sites and applications. Including VR headsets and stand alone gesture controlled screens.

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