Project Tetra
The brief:
INP Media were commissioned to produce an online commercial to promote the newly launched methane powered concept loader created by Case construction called Project Tetra.
The film needed to highlight the loaders unique attributes and would be shown at a number of venues across the world including Farm Progress in Illinois the largest agricultural show in the USA, Goodwood Festival of Speed innovation and on the CNH industrial website.
Our challenge:
The epic location we had for the shoot was also our biggest challenge. Filming on top of a marble quarry in high winds in Italy with an untested concept we had to be very flexible with what was possible and make sure every shot counted. With wind speeds of up to 60mph, safety was paramount, and dust became a huge issue for the crew to see and to keep the loader clean, it also caused many issues with the drone unable to fly in such severe winds.
Our solution:
Flexibility, patience and preparation was key. Being realistic, being safe and practical we employed a local weather expert who kept us up to date with the latest conditions. This allowed us to plan our shooting schedule down to the minute making the most of low winds and safe shooting conditions. Combined with using our talented, experienced multi-tasking crew we were able to capture stunning content of the loader’s abilities.
