The brief:
CNH Industrial, whose 12 brands operate in 180 national markets, employ some 63,000 people and have net sales of close to $24 billion, require for its corporate head office a variety of brochures, business publications, print and online advertisements and other marketing and promotional materials.
Our challenge:
All materials have to be high quality, yet not overtly glamorous or unnecessarily extravagant. They have to reflect CNH Industrial’s core values – most importantly its commitment to sustainability, recycling and reduction of waste – and adhere at all time both to corporate CI guidelines and to the requirements of different global markets.
Our solution:
Our designers created a portfolio of publications whose design matched and reflected CNH Industrial’s ethos and culture. Our copywriters produced concise, accurate and readable text, while our production team worked closely with specialist printers to ensure the end products were delivered to the highest specifications, on time and on budget.
