Vitality
Animations

The brief:

Vitality needed to create some simple to follow animated explainer videos for a number of new products they were bringing to market. They asked INP media to create a set of three 2D animations that would be used online and internally for their advisors.

Our challenge:

Vitality already had a set of style guidelines for their new products we weren’t able to source everything from stock and with a limited budget we had adapt and create a suite of new assets that sat within the parameters of the branding guidelines.

Our solution:

Because of our in-house animating facilities were able to create new 2D imagery to suit the project at a much lower cost than this type of imagery would normally be.

Our animators were also able to adapt some stock imagery which could then also sit in line with the style guidelines allowing us enough content to produce the 3 films.

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