Laureus
Benedict Cumberbatch & Roger Federer

The brief:

Laureus wanted to create a social media film that would celebrate Roger Federer receiving his 6th Laureus award making him the sportsmen with the most awards of all time.

Our challenge:

We had to write, script and storyboard an idea in a couple of hours, that would work as a short social media film that would be funny and signed off by two of the world’s greatest stars Roger Federer and Benedict Cumberbatch. To make things more challenging we had to find a suitable location, dress it and shoot the whole film in less than an hour as time was very limited with our special VIP’s. Oh and edit the whole film for play out that day.

Our solution:

Having some of the best production managers, producers, directors and DOPs and some very helpful assistants along with a can do attitude we managed to pull off the impossible from creation to completion in 8 hours. The best compliment was the film received over 2 million views on social media within 48 hours.

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