Spirit of Sport
The brief:
Laureus Sport For Good required ideas for an animated title sequence for their new documentary series Spirit of Sport. The animation needed to capture the essence of Laureus’s work with underprivileged children around the world and how sport has the power to change the world.
Our challenge:
To use existing picture assets from Laureus but reinvent them in a way that would be dynamic as an animation and capture their key message. To create an animation and subject matter that would engage with a global audience.
Our solution:
By researching the various projects that Laureus support around the world, we developed ideas around the most popular sports in these countries. Then using new and existing imagery we used various effects to paint a colourful animated backdrop with bold tites.
