World Sports Awards 2020 Nominees
The brief:
Mercedes-Benz wanted a 3D animated film to explain to customers how their Agility finance
plans worked highlighting its key features for new car buyers.
Our challenge:
We needed to create a clear and concise animation that explained the key highlights of the
finance plan in an easy to understand and engaging way. Trying to create a financial
explainer video that doesn’t have viewers switching off and not bamboozling the viewer
with too many facts and figures was a big challenge. This combined with creating 3D models
and renders of three Mercedes-Benz vehicles the client was keen to include was also a time
consuming and technical process for our animators with a tight deadline to match.
Our solution:
Our in-house 3D animators began work creating, modelling and rendering the car designs as
soon as we received the CAD drawings of the car models. Working through the night on a
number of occasions we were able to create the cars into a 3D environment within our
deadline. We also created interest in the storyboard by using multiple locations for the
animations combined with a voiceover, clear messaging and music to keep the video
understandable and engaging.
