Lifestyle
The brief:
McLaren required a promotional film to be shot in Portugal that would advertise the incredible lifestyle and driving events that they offer to customers around the world.
Our challenge:
The main challenge for this film was we had to film the entire promo while a live event was running. This meant we could only film in and around what was happening at the event, not capture any participants, only use very limited time on track between breaks, only use cars when they became available, so everything had to be shot and prepared at very short notice. This meant usual set up time for shots was extremely limited, but we still needed to produce a commercial premium look.
Our solution:
Having an experienced, committed and creative crew used to shooting in pressured environments backed up by a dedicated production team ready to push cars, move props, marshal passers-by and do anything that was required to get the shot.
Over 3 days we created a shooting process that allowed the whole team to move as one and start shooting with very little set up time.
The client was delighted with the results and we have been shooting on a regular basis for them ever since.
