Vitality
TV Idents

The brief:

Produce a number of TV idents for Sky Sports for our client Vitality using their celebrity Sporting Ambassador’s and Stanley, Vitality’s Dachshund mascot.

Our challenge:

Due to Covid-19 the scheduled production was pushed back and we only had 1 week before Christmas, to shoot and edit all of the idents for the TV spots.

We also had the additional challenge of shooting the idents in a safe, socially distanced secure environment in the London. This meant providing the client with a live link as they wouldn’t be able to attend due to a restriction on numbers plus trying to source a location, props, kit and crew 5 days before Christmas.

Our solution:

Our dedicated and highly skilled production team worked flat out to make this production happen.

From arranging rapid flow testing on site, back up crews in case of positive test, vets, nurses, and trainers on site plus finding studio locations big enough for social distancing at short notice they made it all happen. This combined with our excellent film crew, set designers and props team, we were able to shoot all of the idents in one day in a safe environment without compromising on the quality of the production and provide the client with a live view of the whole shoot.

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