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Sony vs. GoPro

July 20th, 2017 by ethanjim

Sony have just unveiled their latest action cam – the Sony RX0  designed to compete in a marketplace with the likes of the GoPro Hero 5, TomTom Bandit, and Garmin Virb XE.
The good
Physically, the Sony RX0 is fairly similar size to the GoPro Hero 5 Black, but what sets this action cam apart from the rest is its 1 inch Exmor RS™ CMOS sensor and BIONZ X™ image processor.
Everyone knows what GoPro footage looks like when you see it in a film, but you’ll usually forgive the lack of quality and distorted image for the impressive angles it can give you that a larger camera could never get near to, or for a shot where the risk of the camera being smashed to pieces is too high to put thousands of pounds worth of camera kit anywhere near it! Being able to capture with a much nicer image is only going to add value to any production. Another area where the Sony RX0 will surely improve over the GoPro is the lens. Created by Zeiss, renowned for their quality should surely help the image quality further. The lens itself also sits flush with the body, which will help against scratches and scuffs as well.
The bad
That is really where the positives of this camera ends over its rivals. The main drawback for me is the price point…Coming to the market in the UK at £799, that’s double what you can pick up a GoPro Hero 5 Black for!
For that £799 what is also very surprising  is the lack of internal 4K recording. GoPro have had this feature on their cameras for the last 5 years (albeit at unusable frame rates initially), so seems bizarre that Sony haven’t been able to include it as an internal option on the RX0. The camera does however have the option to output via HDMI into an external recorder allowing for the camera to shoot at 4K resolution (and S-Log2 for those that want more control in the edit suite), but realistically if we had the space for an external recorder on a shot we would be shooting on the Canon 5D Mark IV anyhow, so I can’t really see the benefit of this.
 

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How To Spend It

July 20th, 2017 by ethanjim

This week someone in Europe could lift the largest-ever Euromillions Lottery prize – €190 million or some £168 million in the UK.
Let’s assume he or she buys a £10 million house, a £5 million yacht and a couple of new top of the range cars. Then maybe a classic car or two – there’s an original D-type Jaguar going to auction in Australia that might reach £6 million and there are regularly Ferrari 250 variants on offer at between £5 and £20 million.
That still leaves over £100 million in the bank, which, invested at a safe 5%, produces an annual income of £5 million (let’s say £2.5 million after tax). This is modest footballer territory, providing a monthly income of over £200,000.
So the issue is: How To Spend It?
We at INP Media have a modest proposal that will not only consume (a very small amount) of that income, but will also result in a ton of thrills and adrenaline and the acquisition of a full motor race licence.
Sign up for the Pure McLaren Race Academy.

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INP Media in the Doghouse

July 20th, 2017 by ethanjim

Research has found that employees who bring their pets to work tend to have lower stress levels by the end of the day, and that their pet can help reduce blood pressure, decrease loneliness, help lower cholesterol levels and encourage physical activity.
The more cynical amongst INP Media’s staff quickly noted that this ‘research’ was commissioned by the pet food manufacturer Nestlé Purina, whose Chief Veterinary Officer Dr Kurt Venator, while gushing about pets providing “a calming sense during a challenging situation” also noted that pet-friendly work environments are viewed as both exciting and innovative.
INP Media is clearly an exciting and innovative film and video production company, because for some years now we have welcomed Freddie to our offices. Freddie is a barking mad cross between a poodle and a spaniel, but it could be argued that being barking mad is no drawback for a dog.

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An Electric Vehicle Future – Part 1

July 20th, 2017 by ethanjim

When INP Media’s client Mercedes-Benz unveiled the Concept EQ electric concept car at the Paris Motor Show last year, eyebrows were raised, not least by how it was described by Daimler AG Head of Design Gorden Wagener: “Concept EQ is hot and cool,” he said.
Dr Dieter Zetsche, CEO of Daimler AG and Head of Mercedes-Benz Cars was rather more down to earth: “The mobility of the future at Mercedes-Benz will stand on four pillars: Connected, Autonomous, Shared and Electric. ‘Concept EQ’ is the logical fusion of all four pillars,” he said. “The emission-free automobile is the future. And our new EQ brand goes far beyond electric vehicles. EQ stands for a comprehensive electric ecosystem of services, technologies and innovations.”
The new generation of electric vehicles, he said, will be based on an architecture developed specifically for battery-electric models, which is scalable in every respect and usable across all models.
Since then, a range of EQ Mercedes-Benz models have been developed and more will doubtless follow. Volvo has announced that every new model from 2019 will be either electric or hybrid. Jaguar Land Rover has made a similar pledge, starting from 2020. BMW says it will have 25 electrified models on sale by 2025 … and so it goes on.

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