When INP Media’s client Mercedes-Benz unveiled the Concept EQ electric concept car at the Paris Motor Show last year, eyebrows were raised, not least by how it was described by Daimler AG Head of Design Gorden Wagener: “Concept EQ is hot and cool,” he said.
Dr Dieter Zetsche, CEO of Daimler AG and Head of Mercedes-Benz Cars was rather more down to earth: “The mobility of the future at Mercedes-Benz will stand on four pillars: Connected, Autonomous, Shared and Electric. ‘Concept EQ’ is the logical fusion of all four pillars,” he said. “The emission-free automobile is the future. And our new EQ brand goes far beyond electric vehicles. EQ stands for a comprehensive electric ecosystem of services, technologies and innovations.”
The new generation of electric vehicles, he said, will be based on an architecture developed specifically for battery-electric models, which is scalable in every respect and usable across all models.
Since then, a range of EQ Mercedes-Benz models have been developed and more will doubtless follow. Volvo has announced that every new model from 2019 will be either electric or hybrid. Jaguar Land Rover has made a similar pledge, starting from 2020. BMW says it will have 25 electrified models on sale by 2025 … and so it goes on.

Research has found that employees who bring their pets to work tend to have lower stress levels by the end of the day, and that their pet can help reduce blood pressure, decrease loneliness, help lower cholesterol levels and encourage physical activity.
The more cynical amongst INP Media’s staff quickly noted that this ‘research’ was commissioned by the pet food manufacturer Nestlé Purina, whose Chief Veterinary Officer Dr Kurt Venator, while gushing about pets providing “a calming sense during a challenging situation” also noted that pet-friendly work environments are viewed as both exciting and innovative.
INP Media is clearly an exciting and innovative film and video production company, because for some years now we have welcomed Freddie to our offices. Freddie is a barking mad cross between a poodle and a spaniel, but it could be argued that being barking mad is no drawback for a dog.