To boost driving skills and promote the sheer enjoyment of high-performance behind the wheel, McLaren offers an incredible official track driving programme, Pure McLaren, complete with a team of expert McLaren Driver Coaches. Using some of the finest race tracks in the world, Pure McLaren is a comprehensive programme offering expert guidance to maximise its owners’ driving potential and improve their driving performance.
While Pure McLaren has been offering unforgettable experiences for many years, 2018 sees the launch of a new event, the GT Race Series. This new Series introduces a competitive element, offering experienced track drivers an opportunity to pit their driving skills against each other in a single-make race. Using the McLaren 570S GT4, competitors can hone their driving skills and then compete to show their racing credentials.
To enhance the GT Race Series, McLaren is also creating a racing calendar for their own drivers, which INP Media will be filming. The famous tracks include Spa-Francorchamps, Valencia, Portimao, Paul Ricard, Hockenheim and Silverstone, and INP Media will be at each venue to shoot the races and film the exciting series throughout the year.

INP Media is proud to have been commissioned for the eighth consecutive year to film the world-famous Laureus World Sports Awards, a star-studded awards ceremony taking place in glamorous Monaco on the 27^th February.
The ceremony will commemorate some of the biggest and best sportspeople, teams and events. The 2018 nominations look to be hotly contested with nominees including Roger Federer, Mo Farah, Allyson Felix, the Mercedes-AMG Petronas F1 team, Valentino Rossi and FC Barcelona. The event itself is set to be exciting and impressive for all involved, and the INP Media team will be there to cover the whole spectacle.
Hosting the event is the brilliant actor, Benedict Cumberbatch. He is well-known to the INP Media team as we have filmed him on a number of other occasions, including at the Laureus World Sports Awards in Shanghai in 2014, and an interview for Behind The Scenes GQ Best Dressed Man in 2015. More recently, we filmed Benedict in London where he visited the Active Communities Network programme (https://vimeo.com/254587084).
At the event on the 27^th of February, our team will be working hard to capture all the highlights, covering the red-carpet entrances as well as interviewing the sports stars, nominees and celebrities attending this star-studded event. Furthermore, we will also capture the visits for the projects associated with the Laureus World Sports Awards such as the Play International Alliance Riviera Nice, a multi-functional sporting venue.
To get ready for the event, you can watch last year’s award ceremony highlights here (https://vimeo.com/256044870). To get well acquainted with the nominees, you can view our official nomination video for the event. To give the video compelling, dramatic graphics, we used an effect called puppeteering, a way of manipulating still images so that they appear moving; this technique has been really effective in making the nominees come to life.  We cannot wait to film this exciting event and wish all of the nominees good luck in their respective awards.

Just over a month into 2018 and we are thrilled to already have been nominated for an award. Our short film entitled ‘Anything’ is a video of a poem with the same name being performed by its author, an incredible 11-year-old poet, Tofi Sobodu.
The nomination is for the Delete TV Video Art Prize which is broadcast in Austria, screened across Europe and streamed worldwide. The award celebrates experimental short films and art collaborations that highlight contemporary issues, intercultural exchange and visibility. A panel of filmmakers and artists will choose the winner, whose trophy will be a piece of art created by an internationally renowned artist.
Had it not been for circumstance, we may have never have met Tofi nor filmed such a beautiful performance of poem triumphing positivity and inspiration. Initially, the INP Media team were shooting a piece in an East London boxing gym, Fight For Peace. As we were asking Fight For Peace members about their experiences at the gym, we encountered Tofi, an engaging 11-year-old boy who told us he was a poet and instantly impressed with some of his spoken word.
Fascinated by his talent, observations and flair for performance, we knew that his art needed to be captured on camera. We felt a film honouring his work and eloquence was a fitting tribute to his creativity and an excellent opportunity to merge two art forms together.

Ahead of hosting the Laureus Awards in Monaco on February 27, Benedict Cumberbatch – the star of Sherlock, The Imitation Game and Dr Strange – visited the Laureus-supported Active Communities Network programme in South London on February 6.
 
INP Media was on hand to film the action as Benedict met volunteers and young people from the local community who are using sport as a pathway to make positive lifestyle choices, learn life skills and progress into education, training and employment programmes.

For 12 years INP Media has been creating dynamic, exciting and unique media content for its customers. Now is the time for a rebrand to showcase our potential and highlight our position as one of the most innovative film and video production companies in the field.
We enlisted the help of design agency straightedge, a company that shares INP Media’s vision – to create compelling content that gives our clients a clear edge. The straightedge team worked with our branding team to create a relevant logo as well as providing our website with a vital refresh to make it as dynamic and distinctive as our work.

Our logo

It was important to us that straightedge understood precisely what the drivers were behind our work and how we operate as a team. Our focus on unique, high-quality content meant that we did not want a brand logo that was subtle or indifferent; it needed to make an initial impact and a lasting impression.

Just One Take: Shooting A £10 Million Gold Rush Adventure

Filming a dramatic Porsche cross-London shipment of £10 million worth of gold.
We are always excited to be offered the opportunity to create a ground-breaking production, and a recent project with Porsche was undoubtedly a special operation designed to push our crews to the limits.

The task

On behalf of the prestigious gold refiners Baird and Co. Porsche were given the job of transporting 24 gold bars with an approximate value of £10 million from a discreet East London refinery to a brand-new Hatton Gardens showroom.
Security, speed and load-bearing were the vital ingredients that made the Porsche Panamera Turbo Sport Turismo the best vehicle for the job.
With such a high-value cargo being transported, Porsche was faced with some serious challenges. Three vehicles were involved, with each Porsche Panamera having to hold four people; a driver, radio operator and two specialist security guards. As well as this, each car had to be capable of carrying two bespoke gold bullion crates, together weighing over 60kgs.

Sony have just unveiled their latest action cam – the Sony RX0  designed to compete in a marketplace with the likes of the GoPro Hero 5, TomTom Bandit, and Garmin Virb XE.
The good
Physically, the Sony RX0 is fairly similar size to the GoPro Hero 5 Black, but what sets this action cam apart from the rest is its 1 inch Exmor RS™ CMOS sensor and BIONZ X™ image processor.
Everyone knows what GoPro footage looks like when you see it in a film, but you’ll usually forgive the lack of quality and distorted image for the impressive angles it can give you that a larger camera could never get near to, or for a shot where the risk of the camera being smashed to pieces is too high to put thousands of pounds worth of camera kit anywhere near it! Being able to capture with a much nicer image is only going to add value to any production. Another area where the Sony RX0 will surely improve over the GoPro is the lens. Created by Zeiss, renowned for their quality should surely help the image quality further. The lens itself also sits flush with the body, which will help against scratches and scuffs as well.
The bad
That is really where the positives of this camera ends over its rivals. The main drawback for me is the price point…Coming to the market in the UK at £799, that’s double what you can pick up a GoPro Hero 5 Black for!
For that £799 what is also very surprising  is the lack of internal 4K recording. GoPro have had this feature on their cameras for the last 5 years (albeit at unusable frame rates initially), so seems bizarre that Sony haven’t been able to include it as an internal option on the RX0. The camera does however have the option to output via HDMI into an external recorder allowing for the camera to shoot at 4K resolution (and S-Log2 for those that want more control in the edit suite), but realistically if we had the space for an external recorder on a shot we would be shooting on the Canon 5D Mark IV anyhow, so I can’t really see the benefit of this.
 

This week someone in Europe could lift the largest-ever Euromillions Lottery prize – €190 million or some £168 million in the UK.
Let’s assume he or she buys a £10 million house, a £5 million yacht and a couple of new top of the range cars. Then maybe a classic car or two – there’s an original D-type Jaguar going to auction in Australia that might reach £6 million and there are regularly Ferrari 250 variants on offer at between £5 and £20 million.
That still leaves over £100 million in the bank, which, invested at a safe 5%, produces an annual income of £5 million (let’s say £2.5 million after tax). This is modest footballer territory, providing a monthly income of over £200,000.
So the issue is: How To Spend It?
We at INP Media have a modest proposal that will not only consume (a very small amount) of that income, but will also result in a ton of thrills and adrenaline and the acquisition of a full motor race licence.
Sign up for the Pure McLaren Race Academy.

When INP Media’s client Mercedes-Benz unveiled the Concept EQ electric concept car at the Paris Motor Show last year, eyebrows were raised, not least by how it was described by Daimler AG Head of Design Gorden Wagener: “Concept EQ is hot and cool,” he said.
Dr Dieter Zetsche, CEO of Daimler AG and Head of Mercedes-Benz Cars was rather more down to earth: “The mobility of the future at Mercedes-Benz will stand on four pillars: Connected, Autonomous, Shared and Electric. ‘Concept EQ’ is the logical fusion of all four pillars,” he said. “The emission-free automobile is the future. And our new EQ brand goes far beyond electric vehicles. EQ stands for a comprehensive electric ecosystem of services, technologies and innovations.”
The new generation of electric vehicles, he said, will be based on an architecture developed specifically for battery-electric models, which is scalable in every respect and usable across all models.
Since then, a range of EQ Mercedes-Benz models have been developed and more will doubtless follow. Volvo has announced that every new model from 2019 will be either electric or hybrid. Jaguar Land Rover has made a similar pledge, starting from 2020. BMW says it will have 25 electrified models on sale by 2025 … and so it goes on.

Research has found that employees who bring their pets to work tend to have lower stress levels by the end of the day, and that their pet can help reduce blood pressure, decrease loneliness, help lower cholesterol levels and encourage physical activity.
The more cynical amongst INP Media’s staff quickly noted that this ‘research’ was commissioned by the pet food manufacturer Nestlé Purina, whose Chief Veterinary Officer Dr Kurt Venator, while gushing about pets providing “a calming sense during a challenging situation” also noted that pet-friendly work environments are viewed as both exciting and innovative.
INP Media is clearly an exciting and innovative film and video production company, because for some years now we have welcomed Freddie to our offices. Freddie is a barking mad cross between a poodle and a spaniel, but it could be argued that being barking mad is no drawback for a dog.