Posts Tagged ‘Budget’

How to Create a Storyboard for Your Corporate Film Production

March 30th, 2023 by George Derrick

When it comes to creating a corporate film production, one of the most important steps is developing a storyboard. A storyboard is a visual representation of your video’s script, where you can plan out each shot and sequence before you start filming. This process helps you stay organized, ensures that your video flows smoothly, and can save you time and money in the long run.

Here are some tips for how to create a storyboard for your corporate film production:

  1. Start with your script

Your script is the foundation of your corporate film production, so it’s essential to start there. Read through your script and visualize each scene in your mind. Think about how you want to convey the message, what shots you’ll need to capture, and any special effects or animations you might want to include.

  1. Choose a storyboard template

Once you have a clear vision of your video in your mind, it’s time to choose a storyboard template. There are many templates available online, or you can create your own. Look for a template that matches your vision and includes sections for shot descriptions, camera angles, and notes.

  1. Break your script down into scenes

Divide your script into scenes and start planning each shot. Determine the camera angles you want to use, the characters or objects in each shot, and any special effects or transitions you might need. Use your storyboard template to sketch out each shot and add notes about what you want to capture.

  1. Add detail and color

As you sketch out each shot, think about the mood you want to convey and add detail and color to your drawings. Use different colors to distinguish between characters or objects, and add notes about lighting, sound, or music.

  1. Review and revise

Once you’ve completed your storyboard, review it carefully and make revisions as needed. Make sure that each shot supports the message you’re trying to convey, and that the video flows smoothly from scene to scene.

Creating a storyboard for your corporate film production is an essential step that can help you save time and money in the long run. By planning out each shot in advance, you’ll have a clear vision of your video and be able to create a polished, professional final product.

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LED Lighting

March 29th, 2023 by George Derrick

LED Lights

LED lights have become increasingly popular in the world of filmmaking and photography due to their energy efficiency, long lifespan, and versatile lighting capabilities. Unlike traditional incandescent lights, LEDs emit very little heat and consume less energy, making them ideal for long shoots and remote locations. Moreover, they offer a variety of color temperatures, and their brightness is easily adjustable, allowing for a range of lighting setups and moods.

INP Media LED Lighting Kit Bag

At INP Media we use a combination of lights, but more and more now we are using almost exclusively LED lights. On most productions, these are the lights we tend to use:

Aputure LS 600d

Aputure LS 300d

LitePanels Astra LED 6x Bi-colour

Here are some ways in which LED lights can be used to enhance filming and photography:

  1. Creating soft, diffused light: LED lights can be used with diffusers or softboxes to create soft and even lighting that mimics natural light. This is especially useful for portrait photography and interviews where the subject needs to be well-lit and the lighting needs to be flattering.
  2. Accent lighting: LED lights can be used to highlight or accent certain parts of a scene or subject. For example, if filming a product, an LED light can be used to focus on the item’s unique features or bring out specific colors.
  3. Setting the mood: LED lights can be used to create different moods and atmospheres, from warm and cozy to cool and edgy. By adjusting the color temperature and brightness, filmmakers and photographers can create the desired look and feel for their scene.
  4. Controlling lighting in tricky locations: Filming in low light or difficult locations can be challenging, but with LED lights, it becomes easier to control the lighting. LED lights can be placed in tight spaces, such as cars or small rooms, and can be easily powered by batteries, making them a convenient option for on-location shoots.
  5. Saving energy and money: LED lights are highly energy-efficient and consume less power than traditional lights. This can lead to significant savings in energy costs, which can be especially useful for productions with limited budgets.

You can have a look at a recent production we did for Mercedes-Benz with their Uhlenhaut Coupe that was shot in a studio in Germany.

Overall, LED lights offer a range of benefits to filmmakers and photographers, making them a versatile and practical option for lighting setups. Whether you are shooting a short film, music video, or taking photographs, LED lights can help you achieve the desired lighting effects and bring your vision to life.

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Depth of Field in Cinematography

March 27th, 2023 by George Derrick


Depth of field is a fundamental concept in cinematography that can significantly impact the visual storytelling of a film. The term refers to the distance between the nearest and farthest objects in a shot that appear acceptably sharp. In other words, it determines which parts of an image are in focus and which are out of focus. In this blog post, we will explore the importance of depth of field in cinematography, the factors that affect it, and how filmmakers can use it to enhance their storytelling.

Importance of Depth of Field

Depth of field plays a crucial role in the visual language of cinema. It can create a sense of realism, depth, and dimensionality, or it can be used as a creative tool to convey mood, emotion, and meaning. For instance, shallow depth of field can draw the viewer’s attention to a specific subject or object in the frame while blurring out the background. This technique is often used in close-up shots to isolate the subject and create a sense of intimacy or drama. On the other hand, deep depth of field can show the entire scene in focus, emphasizing the context and environment of the story.

Factors Affecting Depth of Field

There are several factors that affect the depth of field in cinematography, including the aperture size, focal length, distance to the subject, and sensor size. Let’s take a closer look at each of these factors:

Aperture Size: The aperture is the opening in the lens that controls the amount of light entering the camera. A larger aperture (lower f-stop number) will create a shallower depth of field, while a smaller aperture (higher f-stop number) will create a deeper depth of field.

Focal Length: The focal length of the lens determines the angle of view and magnification of the image. A longer focal length (telephoto lens) will create a shallower depth of field, while a shorter focal length (wide-angle lens) will create a deeper depth of field.

Distance to the Subject: The distance between the camera and the subject also affects the depth of field. The closer the subject is to the camera, the shallower the depth of field will be, while the farther away the subject is, the deeper the depth of field will be.

Sensor Size: The size of the camera sensor also affects the depth of field. A larger sensor will create a shallower depth of field, while a smaller sensor will create a deeper depth of field.

Using Depth of Field Creatively

As mentioned earlier, depth of field can be used creatively to enhance the storytelling of a film. Here are some examples of how filmmakers can use depth of field to convey mood, emotion, and meaning:

  • Shallow depth of field can be used to isolate a character from the environment, creating a sense of intimacy, vulnerability, or tension. For example, a close-up shot of a character’s face with a blurred-out background can convey their emotional state or inner turmoil.
  • Deep depth of field can be used to show the entire scene in focus, emphasizing the context and environment of the story. For example, a wide shot of a landscape with everything in focus can convey the vastness and beauty of the natural world.
  • Changing the depth of field during a shot can also create a dynamic effect. For example, starting with a shallow depth of field to focus on a specific detail and then gradually shifting to a deep depth of field to reveal the entire scene can create a sense of discovery or surprise.


Depth of field is a powerful tool in cinematography that can enhance the visual storytelling of a film. By understanding the factors that affect depth of field and using it creatively, filmmakers can create compelling images that convey mood, emotion, and meaning.

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CGI in Cinema

March 24th, 2023 by George Derrick

CGI, or computer-generated imagery, has revolutionized the way movies are made and viewed. The use of CGI in cinema has made it possible to create visually stunning and immersive films that would have been impossible to produce just a few decades ago. From epic battle scenes in fantasy films to realistic depictions of space travel in science fiction movies, CGI has enabled filmmakers to bring their wildest imaginations to life on the big screen.

One of the earliest uses of CGI in cinema was in the 1982 film Tron, which featured a groundbreaking combination of live-action footage and computer-generated graphics. Since then, CGI has become an essential tool for filmmakers, allowing them to create breathtaking special effects and entire digital worlds.

One of the most significant benefits of CGI is its ability to create highly realistic and detailed visuals. With advances in technology, CGI has become so advanced that it’s often difficult to distinguish between what’s real and what’s computer-generated. For example, the 2019 film The Lion King used CGI to create photorealistic animals, making it look like they were actually filmed in the wild.

But CGI isn’t just used for creating realistic imagery. It’s also used to create fantastical and otherworldly scenes. The Lord of the Rings trilogy, for example, used CGI extensively to create the epic battles and creatures that populate Middle Earth. Similarly, the Marvel Cinematic Universe films use CGI to bring superheroes and their powers to life, making them appear as though they could actually exist.

Another benefit of CGI is its ability to create scenes and environments that would be dangerous, costly, or impossible to film in real life. For example, the 2013 film Gravity used CGI to create the realistic depiction of astronauts floating in space, something that would be impossible to film without the use of special effects. Similarly, the 2010 film Inception used CGI to create the iconic folding cityscape, a scene that would be too expensive and impractical to film in real life.


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An INP Media Guide to Filming Budgets

March 23rd, 2023 by George Derrick

Introduction to budgets

Filming budgets are a crucial aspect of the filmmaking process. Whether you are producing a small corporate film or a big-budget commercial, understanding and managing your budget is essential to the success of your project.

In this blog, we will explore the different factors that go into determining a filming budget and provide some tips for managing your budget effectively.

Firstly, it’s important to understand that the cost of making a film can vary greatly depending on a variety of factors such as:

  1. Script: The script or story is the foundation of any film production, and it can have a significant impact on the budget. A script with lots of locations or scenes will be more expensive to produce than a simple, dialogue-driven story.
  2. Crew: The size and experience of your crew will also impact your budget. Crew members with lots of experience will generally be more expensive than hiring a young start up film maker, but the knowledge and experience can often be invaluable. In some instances it is possible to have a single camera operator to film, the entire production, but more often than not there is more valuable in having additional crew members. Extra crew could include a director, sound recordist or an assistant on a shoot which will ensure you can get the most out of your production. You may also need more specialist crew depending on your production such as a drone pilot or a lighting technician which will all add to the costs.
  3. Locations: The locations you choose to film at can also have a big impact on your budget. Renting a soundstage or building elaborate sets can be very expensive, while filming on location can be more cost-effective, although you will have to allow travel time into your considerations.
  4. Equipment: Filmmaking requires a lot of specialized equipment, from cameras and lenses to lighting and sound equipment. The cost of hiring this equipment can add up quickly.
  5. Post-Production: After filming is complete, there are still costs associated with the editing of the footage shot. These costs can be significant, especially for films with lots of cameras, graphics or a complex sound design.

Once you have a sense of the factors that will impact your budget, you can start to plan and manage your expenses. Here are some tips for doing so effectively:

  1. Create a Detailed Budget: To effectively manage your expenses, you need to create a detailed budget that outlines all of your expected costs. Make sure to include all of the factors listed above and leave some room for unexpected expenses.
  2. Be Realistic: When creating your budget, be realistic about what you can afford. Don’t try to make a big-budget film on a shoestring budget, as this will only lead to problems down the line. Often less is more with filming, and trying to do too much in a single day will significantly impact the quality of your film.
  3. Stay Organized: As you begin the film production, make sure to stay organized and keep track of all of your expenses. Use a spreadsheet or other tool to track your spending and make adjustments to your budget as needed.

In conclusion, filming budgets are a critical part of the filmmaking process. Using a production company such as ourselves means we can provide you with a detailed quote up front which covers all of the associated filming costs. With our in-depth knowledge and understanding of filming we are also able to provide you with our experience and ensure you have the right crew and kit for your production.

By understanding the factors that go into determining your budget and managing your expenses effectively, you can create a successful film that meets your creative vision while also staying within your budget.

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