Posts Tagged ‘production’

How to Create a Storyboard for Your Corporate Film Production

March 30th, 2023 by George Derrick

When it comes to creating a corporate film production, one of the most important steps is developing a storyboard. A storyboard is a visual representation of your video’s script, where you can plan out each shot and sequence before you start filming. This process helps you stay organized, ensures that your video flows smoothly, and can save you time and money in the long run.

Here are some tips for how to create a storyboard for your corporate film production:

  1. Start with your script

Your script is the foundation of your corporate film production, so it’s essential to start there. Read through your script and visualize each scene in your mind. Think about how you want to convey the message, what shots you’ll need to capture, and any special effects or animations you might want to include.

  1. Choose a storyboard template

Once you have a clear vision of your video in your mind, it’s time to choose a storyboard template. There are many templates available online, or you can create your own. Look for a template that matches your vision and includes sections for shot descriptions, camera angles, and notes.

  1. Break your script down into scenes

Divide your script into scenes and start planning each shot. Determine the camera angles you want to use, the characters or objects in each shot, and any special effects or transitions you might need. Use your storyboard template to sketch out each shot and add notes about what you want to capture.

  1. Add detail and color

As you sketch out each shot, think about the mood you want to convey and add detail and color to your drawings. Use different colors to distinguish between characters or objects, and add notes about lighting, sound, or music.

  1. Review and revise

Once you’ve completed your storyboard, review it carefully and make revisions as needed. Make sure that each shot supports the message you’re trying to convey, and that the video flows smoothly from scene to scene.

Creating a storyboard for your corporate film production is an essential step that can help you save time and money in the long run. By planning out each shot in advance, you’ll have a clear vision of your video and be able to create a polished, professional final product.

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LED Lighting

March 29th, 2023 by George Derrick

LED Lights

LED lights have become increasingly popular in the world of filmmaking and photography due to their energy efficiency, long lifespan, and versatile lighting capabilities. Unlike traditional incandescent lights, LEDs emit very little heat and consume less energy, making them ideal for long shoots and remote locations. Moreover, they offer a variety of color temperatures, and their brightness is easily adjustable, allowing for a range of lighting setups and moods.

INP Media LED Lighting Kit Bag

At INP Media we use a combination of lights, but more and more now we are using almost exclusively LED lights. On most productions, these are the lights we tend to use:

Aputure LS 600d

Aputure LS 300d

LitePanels Astra LED 6x Bi-colour

Here are some ways in which LED lights can be used to enhance filming and photography:

  1. Creating soft, diffused light: LED lights can be used with diffusers or softboxes to create soft and even lighting that mimics natural light. This is especially useful for portrait photography and interviews where the subject needs to be well-lit and the lighting needs to be flattering.
  2. Accent lighting: LED lights can be used to highlight or accent certain parts of a scene or subject. For example, if filming a product, an LED light can be used to focus on the item’s unique features or bring out specific colors.
  3. Setting the mood: LED lights can be used to create different moods and atmospheres, from warm and cozy to cool and edgy. By adjusting the color temperature and brightness, filmmakers and photographers can create the desired look and feel for their scene.
  4. Controlling lighting in tricky locations: Filming in low light or difficult locations can be challenging, but with LED lights, it becomes easier to control the lighting. LED lights can be placed in tight spaces, such as cars or small rooms, and can be easily powered by batteries, making them a convenient option for on-location shoots.
  5. Saving energy and money: LED lights are highly energy-efficient and consume less power than traditional lights. This can lead to significant savings in energy costs, which can be especially useful for productions with limited budgets.

You can have a look at a recent production we did for Mercedes-Benz with their Uhlenhaut Coupe that was shot in a studio in Germany.

Overall, LED lights offer a range of benefits to filmmakers and photographers, making them a versatile and practical option for lighting setups. Whether you are shooting a short film, music video, or taking photographs, LED lights can help you achieve the desired lighting effects and bring your vision to life.

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CGI in Cinema

March 24th, 2023 by George Derrick

CGI, or computer-generated imagery, has revolutionized the way movies are made and viewed. The use of CGI in cinema has made it possible to create visually stunning and immersive films that would have been impossible to produce just a few decades ago. From epic battle scenes in fantasy films to realistic depictions of space travel in science fiction movies, CGI has enabled filmmakers to bring their wildest imaginations to life on the big screen.

One of the earliest uses of CGI in cinema was in the 1982 film Tron, which featured a groundbreaking combination of live-action footage and computer-generated graphics. Since then, CGI has become an essential tool for filmmakers, allowing them to create breathtaking special effects and entire digital worlds.

One of the most significant benefits of CGI is its ability to create highly realistic and detailed visuals. With advances in technology, CGI has become so advanced that it’s often difficult to distinguish between what’s real and what’s computer-generated. For example, the 2019 film The Lion King used CGI to create photorealistic animals, making it look like they were actually filmed in the wild.

But CGI isn’t just used for creating realistic imagery. It’s also used to create fantastical and otherworldly scenes. The Lord of the Rings trilogy, for example, used CGI extensively to create the epic battles and creatures that populate Middle Earth. Similarly, the Marvel Cinematic Universe films use CGI to bring superheroes and their powers to life, making them appear as though they could actually exist.

Another benefit of CGI is its ability to create scenes and environments that would be dangerous, costly, or impossible to film in real life. For example, the 2013 film Gravity used CGI to create the realistic depiction of astronauts floating in space, something that would be impossible to film without the use of special effects. Similarly, the 2010 film Inception used CGI to create the iconic folding cityscape, a scene that would be too expensive and impractical to film in real life.


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